For plumbers, HVAC, electricians, roofers and other home service pros

Be the shop your area calls first.

One year inside the system, plus all of Dispatch Sitrep. You do the building, so you own it. We answer your questions and walk you through the steps.

You build itYou own it0% interest options
MONDAY SITREP · EXAMPLE PLUMBING & AIRSCAN COMPLETE

Example data

Your Monday Sitrep

Week of Nov 2 · Charlotte

Google Maps

Showing up for 5 of 8 searches

Site and calls

2 things need a fix

Search demand

An easy win found

Missed calls

3 unanswered after hours

Maps visibility · 8 weeksImproving
RivalsRival B posts a 24/7 emergency video every week
Your move 1 · 10 minAdd a Water Heater Repair page
Maps audit37 of 49 checks passing
49Google Maps checks every month
12Search-built posts a month
3Ranked moves every week
6Markers every Monday
Live search markers

The problem

They don’t do better work. They just get found and answer first.

When a pipe bursts or the AC quits, the homeowner calls whoever shows up on the map and picks up the phone. You might do better work than all of them. They get the job anyway, because they were found first and answered fast. That costs you jobs every week.

ABC?YOU · NOT SHOWING

What it does

One weekly report. One clear plan.

Everything below is a real screen from your members area, shown with sample data.

Every Monday

Six markers. One look.

Google Maps On track
Site and calls Fix soon
Reviews Reply
Search demand Easy win
Rivals Act now
Missed calls Act now
Every month

49-point Maps audit

37/49
Primary category setPASS
No new job photosFAIL
Service area incompleteFIX
Every week

Three moves

1Water heater page10 MIN
2Tuesday’s video5 MIN
3Ask 2 for reviews5 MIN
Anonymous

Rival watch

ANew page→ MOVE 1
BWeekly videos→ MOVE 2
CNew review→ MOVE 3
Local + nationwide

Posts built from today’s searches

12 a month, aimed at local or nationwide traffic for your business.

1-click AI fixes

Fix your site in 10 minutes

Copy this into your AI toolAdd a tap-to-call button and an “Emergency service” link at the top of my homepage on mobile. Keep my brand colors.
Ask Sitrep

Plain answers from your data

What should I charge for an AC repair visit?
Published 2026 US guides put most AC repairs at $150 to $650, around $350 on average. Put a starting price or service fee on a page, because people search for what it costs.

Scripted posts

Posts written from what people are searching right now.

Every month your content pack is generated from current searches and keywords, matched to your business. Serve homes in your area and your scripts go after local traffic. Teach, sell products or run online training and they go after nationwide traffic.

Step 1 · Current searches

Step 2 · Your scripts

Example scripts for illustration. Your pack uses your own area, services and keywords, and a new pack arrives every month. The scripts are only a guide: use your own methods, and follow your state licensing rules in every ad and post.

See what you get

Tap through the real screens.

This is what members see. The examples use sample data for a made-up plumbing and air company. Yours uses your own area and services.

MEMBERS · EXAMPLE PLUMBING & AIR

Real market data

What the home services market looks like right now.

Sitrep builds your plan from real prices, real searches and real industry data, not guesses.

What homeowners pay

Published US price ranges per job, 2026

Repairs and service calls

Plumber service call$150–$500
AC repair$150–$650
Furnace repair$130–$500
$0$350$700

Big jobs

New HVAC system$5,000–$22,000
Roof replacement$5,800–$46,000
$0$12.5K$25K+
Emergency and weekend plumbing, versus standard rates+50% to +100%

What’s changing

SearchLight Digital 2026, LocaliQ and industry benchmark reports

  • 70%of contractors ran Google Local Services Ads by 2025, up from 28% in 2022
  • $53average cost of a Local Services Ads lead across 888 contractors
  • $91average Google Ads cost per lead for home services. Roofing averages $228
  • 69%of home service businesses saw their cost per lead rise year over year
  • 44%of Local Services Ads leads book a job

What people search

Real US searches, shown as markers in your Sitrep

  • “Plumber near me” gets about 550,000 US searches a month, “electrician near me” and “locksmith near me” about 301,000 each, and “AC repair near me” about 201,000
  • “Furnace repair near me” (165,000 searches), “roof repair near me” (90,500) and “emergency electrician near me” are lightly contested, with difficulty scores of 21 to 22 out of 100
  • “Water damage restoration near me” costs about $42 a click in ads, the highest of any term we checked. Emergency plumber, AC repair and roof replacement run $29 to $30

Sources: Fixr HVAC repair costs · Angi HVAC replacement guide · Angi roof replacement guide · Inch Calculator plumbing guide · SearchLight Digital and LocaliQ benchmarks via Pipeline · LocaliQ via Webtonic · Emulent home services trends · 2026 US consumer cost guides · Semrush US keyword data, October 2026. Prices vary by city, and major metros run higher.

How it works

Four steps.

1

Join

Pay $1,000 here, or over time with Klarna or Afterpay. Then fill out the short questionnaire.

2

Get access

Your members area opens as soon as your first Sitrep finishes building, usually the same day you submit the questionnaire.

3

Build

Follow the steps for Google, your call button and your socials, at your pace.

4

Stay on track

Ask questions any time and follow your weekly moves.

Straight talk

This is not for everyone.

We will not build it for you. That’s the point. You learn to run your own local visibility, and nobody can take it away.

PlumbersHVACElectriciansRoofersWater damage restorationPest controlGarage doorsLawn and landscapingTree serviceHouse cleaningHandymenLocksmithsPaintersWindows and remodelingMobile pros

Not included

  • Done-for-you building or content
  • Managing your accounts
  • Guaranteed rankings, leads or revenue
  • Refunds. All sales are final.

Need Dispatch Sitrep to do a piece for you? Members get a discount on services, billed monthly. You stay responsible for your state’s licensing rules in every ad and page, and nothing here is legal advice.

ONE PRICE · 12 MONTHS

Join Dispatch Sitrep

$1,000 one time · 12 months

0% interest available. Pay over time with Klarna or Afterpay. Choose it at checkout.

After you pay, fill out a short questionnaire. Your members area opens as soon as your first Sitrep finishes building. Pay-over-time offers are subject to approval by Klarna or Afterpay.

  • The build system for a full year
  • Step-by-step instructions for Google, your call button and your socials
  • All of Dispatch Sitrep, included for the year
  • Free support: your questions answered by the Dispatch Sitrep team
  • Weekly Sitrep reports and a monthly Maps audit
  • Member pricing on Dispatch Sitrep services, if you ever want them

Not ready yet? Talk to the Dispatch Sitrep team.

$1,000 one time. 0% interest options.

Join for $1,000

Questions first?

Talk to the Dispatch Sitrep team

Not ready to join? Tell us about your business and what you want to know. We will get back to you as soon as we can.

Got it. Thank you.

The Dispatch Sitrep team will get back to you as soon as we can.

Questions

FAQ

Can I pay over time?

Yes. At checkout you can choose Klarna or Afterpay. 0% interest options are available. Approval and terms are decided by those providers, so you’ll see your exact plan before you confirm.

How are the scripted posts chosen?

Each month your posts are generated from current searches and keywords for your business. If you serve homes in your area, they target local traffic. If you teach, sell products or run online training, they target nationwide traffic. Every post comes with a hook, script, caption and hashtags, and the scripts are a guide, so use your own methods.

Will you build my site or posts for me?

No. You do the work with our instructions. We answer questions and help with the instructions.

What if I need more help?

Dispatch Sitrep services can be added at a member discount, with a monthly cost.

When do I get access?

Right after you pay. Fill out the short questionnaire and your members area opens as soon as your first Sitrep finishes building.

I run one truck. Does it still work?

Yes. Your Sitrep tracks the searches homeowners use in your service area, and builds your Google profile, service pages and posts around them, whether you run one truck or ten.

I already pay for Local Services Ads or lead sites. Do I still need this?

Paid leads stop the day you stop paying. Your Sitrep builds the things you keep: your map ranking, your service pages, your reviews and your follow-up. It also shows where your paid lead costs may be worth a second look.

I’m licensed in a regulated trade. Is that okay?

Yes. Your Sitrep tracks the searches and pages for your services. You stay responsible for following your state’s licensing rules in your ads and pages, and every script is a guide for you to review and edit before you post.

Will I see my rivals’ names?

No. Rivals show up as Rival A, B and C, so you see what changed and what to do about it without comparing yourself to anyone.

Is there a refund?

No. All sales are final, so read what’s included before you join.

Do you guarantee rankings, leads or revenue?

No. Results depend on your effort, your market and your consistency.

I have a question before I buy.

Email support@dispatchsitrep.com. Support is free, and the Dispatch Sitrep team answers your questions.

$1,000 · 0% interest optionsJoin now